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Financial Times (July 14)

2016/ 07/ 16 by jd in Global News

“Before Nintendo shareholders get too excited, they should examine the reality.” As the Pokémon Go craze grows, “Nintendo’s shares have risen by 50 per cent in a week on hopes Pokémon Go can rescue the company from dependence on lacklustre consoles such as the Wii U, and propel it into a world of growth in casual games on smart devices.” The investors need to “calm down” as there are still challenges ahead for Nintendo.

 

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