WARC (March 13)
“Fifteen-second commercials may be as effective, both rationally and emotionally, as traditional 30-second ones when it comes to brand building, according to new research which challenges received wisdom on how long an ad should be.” The caveat: there must be a valley, peak and resolution or what’s known as a “peak-end,” which “may not actually be suitable for brands in some categories.”
Tags: Brand building, Commercials, Effective, Emotionally, Peak-end, Rationally, Received wisdom, Traditional
LA Times (March 13)
“Myanmar has lost its luster for U.S. investors, who say the military has relinquished little power and Aung San Suu Kyi’s democratically elected government has failed to loosen the grip that army generals and their cronies retain over key industries.”
Tags: Aung San Suu Kyi, Cronies, Elected, Generals, Government, Key industries, Luster, Military, Myanmar, U.S. investors
