The Economist (September 18)
For years, digital advertising has been “largely impervious to the business cycle” and “dominated” by Google and Meta. These “verities” may be falling as companies tighten marketing budgets. “Until recently, that would have meant cutting non-digital ads but maintaining, or even raising, online spending. With most ad dollars now going online, that strategy is running out of road. Last quarter Meta reported its first-ever year-on-year decline in revenues. Snap, a smaller rival, is laying off a fifth of its workforce.”
Tags: Business cycle, Decline, Digital advertising, Dominated, Google, Impervious, Marketing budgets, Meta, Non-digital ads, Online spending, Revenues, Rival, Snap, Strategy
The Economist (May 28)
Signs suggest “America’s markets are entering a new, more worrying phase.” Falling share prices could initially be attributed to the Federal Reserve’s policy moves, but “in recent weeks share prices have kept falling, even as bond yields have dropped back,” a combination suggesting recession. “Indeed, the mix of Fed tightening, slowing gdp and rising production costs has the ominous feel of the later stages of a business cycle. The expansion is barely two years old. Yet investors are already worried that corporate profits are under threat.”
Tags: Bond yields, Business cycle, Expansion, Falling, Fed, GDP, Investors, Markets, Ominous, Production costs, Profits, Recession, Share prices, Signs, Tightening, U.S., Worried, Worrying
Institutional Investor (September 3)
“We have lived for some time in an integrated global economy mirrored by a globalized financial system. This means that the credit cycle and the business cycle have become almost one and the same.”
