WARC (March Issue)
“The cost of search, social and retail media advertising grew by double digits in the final three months of 2021…. Search cost-per-click (CPC) saw the largest rise, increasing by 23% year on year to $0.71 in Q4 2021.” Moreover, the trend in rising “advertising spend and costs looks likely to continue in 2022.”
Tags: 2021, 2022, Advertising, Cost, CPC, Double digits, Media, Q4, Retail, Search, Social, Spend, Trend
WARC (August 7)
“Share of search provides a useful metric that any marketer can use as a surprisingly accurate proxy for the important, but often expensive, calculation of a brand’s market share.”
The Economist (July 1)
The European Commission levied a record-setting fine on Google. “The size of the fine the tech giant will have to pay for abusing its monopoly in online search, €2.4bn ($2.7bn), sets a record for European antitrust penalties,” but it remains to be seen whether Google will have to cough it up. The tech firm has promised an appeal. By no means is this case clear-cut, but its resolution should further thought on the extent to which “network effects create high barriers to entry in online markets.”
Tags: Antitrust, Barriers to entry, European Commission, Fine, Google, Monopoly, Network effects, Search, Tech
The Economist (April 23)
With a dominant European market share, Google has come under fire from the European Commission. Google deserves to profit from its acumen, but this “has to be balanced against the need to inspire innovations that might complement Android or Google Search—or even displace them. It is now up to Google to demonstrate that its mobile strategy does not harm competition, and thus consumers.”
Tags: Android, Competition, Consumers, Dominant, Europe, European Commission, Google, Innovation, Market share, Mobile strategy, Profit, Search
Japan Times (April 17)
“The indiscriminate nature of the destruction saw some houses reduced to piles of rubble and smashed roof tiles while neighboring homes were left standing.” Amid the ruins in Kumamoto, the search for survivors races on, hampered by the destruction of multiple quakes and inclement weather.
Tags: Destruction, Indiscriminate, Kumamoto, Quakes, Rubble, Ruins, Search, Survivors, Weather
USA Today (March 10)
The fruitless search to locate the missing Malaysia Airlines flight, let alone determine what caused its fate, highlights just how outdated the black-box is in a world of 24/7 connections. This “disappearance is a powerful argument for upgrading black-box technology to allow planes to live-stream vital information when they get into trouble—a suggestion that airlines have resisted because of the cost.”
Tags: Airlines, Black-box, Cost, Disappearance, Flight, Malaysia Airlines, Missing, Outdated, Search, Stream, Technology, Upgrade
