Institutional Investor (April 1)
“Traditional asset management firms are expected to lose around a third of their assets under management as a result of the coronavirus pandemic.” Fitch Ratings expects BlackRock to be least scathed, although it is still expected to lose over a quarter of its AUM, while AllianceBernstein is “projected to be the worst hit of the peer group,” losing up to 40.4% of its assets.
Tags: AllianceBernstein, Asset management, AUM, BlackRock, Coronavirus, Fitch Ratings, Pandemic, Traditional
Wall Street Journal (August 21)
“Water crises are unfolding all across India, a product of population growth, modernization, climate change, mismanagement and the breakdown of traditional systems of distributing resources. India is running out of water in more places, in more different ways, putting more people at risk, than perhaps any other country.” Though it is “the 13th most water-stressed country in the world,” India has a population three times “the combined population of the other 16 countries facing extremely high water stress.”
Tags: Climate change, Crises, India, Mismanagement, Modernization, Population growth, Resources, Risk, Traditional
WARC (June 29)
“Millennials aren’t hitting traditional life milestones at the usual ages, and this means marketers need to rethink the concept of life-stage marketing.” Research by BuzzFeed and Publicis “found that 74% of 18-to-24-year-olds define themselves as ‘‘kidults’ – half adult, half kid – and a further 64% of people aged 25 to 34 and 58% of people over the age of 35 agree with the sentiment.”
Tags: Adult, Buzzfeed, KID, Kidults, Life stage, Marketers, Milestones, Millennials, Publicis, Traditional
WARC (March 13)
“Fifteen-second commercials may be as effective, both rationally and emotionally, as traditional 30-second ones when it comes to brand building, according to new research which challenges received wisdom on how long an ad should be.” The caveat: there must be a valley, peak and resolution or what’s known as a “peak-end,” which “may not actually be suitable for brands in some categories.”
Tags: Brand building, Commercials, Effective, Emotionally, Peak-end, Rationally, Received wisdom, Traditional
Newsweek (December 26)
“More than a third of Americans have listened to podcasts” while 15% loyally listen weekly. “Podcasts turned a corner in 2017, capturing the attention of more traditional platforms, like television, publishing and radio, who see podcasting as a way to grow audiences and to mine for stories.” Listeners respond at high rates to podcast advertising, which “is likely to expand in 2018, thanks to the proven effectiveness of the medium.”
Tags: Advertising, Audiences, Effectiveness, Listeners, Platforms, Podcasts, Publishing, Radio, Traditional, TV, U.S.
Financial Times (June 7)
“Change seems inevitable. Japan’s traditional reliance on seniority-based management is crumbling fast, and there is a clear sense of alarm as Toyota, Panasonic and Sony all talk about hiring international talent with both the broader skills and mindset to survive the next wave of technological innovation.”
Tags: Alarm, Change, Inevitable, International, Japan, Management, Mindset, Panasonic, Reliance, Seniority based, Skills, Sony, Talent, Technological innovation, Toyota, Traditional
Wall Street Journal (May 18)
“Indians put their faith in a party promising economic opportunity and better governance over the traditional Indian formula of welfarism, patronage, corruption and hostility to foreign competition. Mr. Modi will be the first Prime Minister to govern without a coalition in nearly 30 years, and he has a rare mandate to enact market-opening reforms.”
Tags: Coalition, Corruption, Foreign competition, Governance, India, Mandate, Modi, Opportunity, Patronage, Prime minister, Reforms, Traditional
