{"id":10220,"date":"2022-03-06T01:04:00","date_gmt":"2022-03-05T16:04:00","guid":{"rendered":"http:\/\/www.irken.jp\/gn\/?p=10220"},"modified":"2022-03-02T11:04:56","modified_gmt":"2022-03-02T02:04:56","slug":"warc-march-issue","status":"publish","type":"post","link":"https:\/\/www.irken.jp\/gn\/?p=10220","title":{"rendered":"WARC (March Issue)"},"content":{"rendered":"<p>\u201cThe cost of search, social and retail media advertising grew by double digits in the final three months of 2021\u2026. Search cost-per-click (CPC) saw the largest rise, increasing by 23% year on year to $0.71 in Q4 2021.\u201d Moreover, the trend in rising \u201cadvertising spend and costs looks likely to continue in 2022.\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u201cThe cost of search, social and retail media advertising grew by double digits in the final three months of 2021\u2026. Search cost-per-click (CPC) saw the largest rise, increasing by 23% year on year to $0.71 in Q4 2021.\u201d Moreover, the trend in rising \u201cadvertising spend and costs looks likely to continue in 2022.\u201d<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[10102,3806,1797,735,12439,12440,186,11129,1080,3444,1403,12441,2147],"class_list":["post-10220","post","type-post","status-publish","format-standard","hentry","category-global-news","tag-10102","tag-3806","tag-advertising","tag-cost","tag-cpc","tag-double-digits","tag-media","tag-q4","tag-retail","tag-search","tag-social","tag-spend","tag-trend"],"_links":{"self":[{"href":"https:\/\/www.irken.jp\/gn\/index.php?rest_route=\/wp\/v2\/posts\/10220","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.irken.jp\/gn\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.irken.jp\/gn\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.irken.jp\/gn\/index.php?rest_route=\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.irken.jp\/gn\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=10220"}],"version-history":[{"count":1,"href":"https:\/\/www.irken.jp\/gn\/index.php?rest_route=\/wp\/v2\/posts\/10220\/revisions"}],"predecessor-version":[{"id":10221,"href":"https:\/\/www.irken.jp\/gn\/index.php?rest_route=\/wp\/v2\/posts\/10220\/revisions\/10221"}],"wp:attachment":[{"href":"https:\/\/www.irken.jp\/gn\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=10220"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.irken.jp\/gn\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=10220"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.irken.jp\/gn\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=10220"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}