{"id":9588,"date":"2021-05-27T01:25:05","date_gmt":"2021-05-26T16:25:05","guid":{"rendered":"http:\/\/www.irken.jp\/gn\/?p=9588"},"modified":"2021-05-25T17:46:00","modified_gmt":"2021-05-25T08:46:00","slug":"warc-may-issue","status":"publish","type":"post","link":"https:\/\/www.irken.jp\/gn\/?p=9588","title":{"rendered":"WARC (May Issue)"},"content":{"rendered":"<p>With ad-blocker adoption soaring on mobile devices, \u201ca lighter ad load may prove more effective for brands, with &#8216;too many ads&#8217; being the most damaging factor for brands according to consumers. A growing focus on audience attention is also emerging, particularly around advertising in quality environments.\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"<p>With ad-blocker adoption soaring on mobile devices, \u201ca lighter ad load may prove more effective for brands, with &#8216;too many ads&#8217; being the most damaging factor for brands according to consumers. A growing focus on audience attention is also emerging, particularly around advertising in quality environments.\u201d<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[11549,1797,3605,11550,21,41,6535,6479,11552,11551,1263],"class_list":["post-9588","post","type-post","status-publish","format-standard","hentry","category-global-news","tag-ad-blocker","tag-advertising","tag-attention","tag-audience","tag-brands","tag-consumers","tag-damaging","tag-effective","tag-environments","tag-mobile-devices","tag-quality"],"_links":{"self":[{"href":"https:\/\/www.irken.jp\/gn\/index.php?rest_route=\/wp\/v2\/posts\/9588","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.irken.jp\/gn\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.irken.jp\/gn\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.irken.jp\/gn\/index.php?rest_route=\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.irken.jp\/gn\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=9588"}],"version-history":[{"count":1,"href":"https:\/\/www.irken.jp\/gn\/index.php?rest_route=\/wp\/v2\/posts\/9588\/revisions"}],"predecessor-version":[{"id":9590,"href":"https:\/\/www.irken.jp\/gn\/index.php?rest_route=\/wp\/v2\/posts\/9588\/revisions\/9590"}],"wp:attachment":[{"href":"https:\/\/www.irken.jp\/gn\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=9588"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.irken.jp\/gn\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=9588"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.irken.jp\/gn\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=9588"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}