The Economist (June 22)
2013/ 06/ 23 by jd in Global News
“The past 20 years have seen a massive redistribution of economic power to the emerging world. But so far there has been no comparable redistribution of brand power.” While Chinese firms account about a sixth of the globes largest companies by revenue, “Interbrand’s 2012 list of the 100 ‘best global brands’ included not one Chinese firm.” This could change quickly. “Emerging-market contenders are mounting their warhorses and readying their battering-rams.”
Tags: Brand power, China, Economic power, Emerging markets, Redistribution
