Wall Street Journal (March 17)
2010/ 03/ 17 by jd in Global News
India’s Tata Motors keeps making headlines. First, it bought Jaguar and Land Rover. Then, it began marketing the world’s most affordable car, the $2,500 Nano, in India. Now Tata plans to launch a $10,000 electric minicar, the Nano EV, in Europe during 2012. Tata is targeting a new segment: an eco-conscious younger generation, many of them first time car buyers. Current offerings, which include Mitsubishi’s $40,000 MiEV hatchback, effectively price many of these young car buyers out of the market. A Wall Street Journal opinion piece believes the “Nano EV may prove to pack a historically large punch.”
