WARC (August 1)
2022/ 08/ 02 by jd in Global News
“Whether it’s $18 for a two-ounce ginseng drink or $75,000 for a luxury mattress, the story is the same: Chinese consumers are becoming more frugal and the days of carefree spending have gone.” For over a decade, upmarket western brands have relied on China’s “expanding middle class” to drive growth, “but now, with a slowing economy, growing unemployment and a disruptive zero-COVID policy, those same middle classes are as likely to be saving as spending.”
Tags: Carefree, China, Consumers, Frugal, Growth, Luxury, Middle class, Saving, Slowing Economy, Spending, Unemployment, Upmarket, Western brands, Zero COVID
