The Week (June 28)
2024/ 07/ 01 by jd in Global News
“There may be no bigger scramble in business right now than the race to dominate retail media,” which is expected to “account for more than a fifth of all digital ad spending in 2024.” The stakes are high. Amazon, for example, “earned $46.9 billion from retail ads,” which was more than all of Coca-Cola’s global revenue “and makes Amazon the third-largest advertising platform in the United States, behind only Google and Facebook.”
Tags: $46.9 billion, 2024, Advertising platform, Amazon, Business, Coca Cola, Digital, Dominate, Facebook, Google, Race, Retail media, Scramble, Spending, U.S.
