Euromoney (March Issue)
“Investors are probably being too bullish about the size and buying power of Africa’s middle class.” Following a 2011 African Development Bank (ADB) report which pegged the middle class at 313 million, “it has become commonplace to hear wonderful things about the rise of Africa’s middle class.” The ADB’s figure, however, is misleading as it includes individuals making between $2-5 per day. Using a more conservative definition of those making $10-20 per day, Africa’s middle class would probably number less than a quarter of the ADB’s estimate. “Africa has vast potential, but investor sentiment today is pricing in a level of progress towards it that is not yet backed up by facts.”
Tags: ADB, Africa, Investors, Middle class, Misleading, Potential, Sentiment
