WARC (June 13)
2025/ 06/ 15 by jd in Global News
“Alphabet, Amazon and Meta dominate the advertising market outside China: they’re set to account for 54.7% of that total in 2025 – equivalent to $524.4bn – rising to 56.2% in 2026. The introduction of AI stands to disrupt some ad revenue models, particularly in search, but Google’s dominance of that market will likely persist in the near term,” according to WARC’s Global Ad Forecast Q2 2025.
Tags: $524.4bn, 2025, 2026, Ad revenue, Advertising market, AI, Alphabet, Amazon, China, Disrupt, Dominance, Dominate, Global Ad Forecast, Google, Market, Meta, Persist
