Forbes (October 18)
2012/ 10/ 19 by jd in Global News
“Nike dropping Lance Armstrong as a product endorser has begun to (and will continue to result in) a mass exodus of corporate support that will eventually cost the former cycling champion over $150 million in career endorsement earnings potential.” When the USADA’s report of doping was first released, Armstrong’s endorsers stuck with him. That has changed.
Tags: Lance Armstrong, Nike, Product endorsments, USADA
