WARC (March 3)
“US brands face a mixed reaction in China, as consumers react to the presidency of Donald Trump and his threat to impose tariffs on imports from that country.” Following his first month in office, “41.2% of Chinese consumers had a more negative view of the US.” while just “8.1% viewed the US more positively.” It remains to be seen whether American brands will face the intensely negative blowback that caused Japanese auto sales to contract by more than a third following the negative press surrounding a 2012 territorial dispute with Japan.
Tags: Auto sales, Blowback, Brands, China, Consumers, Imports, Japan, Tariffs, Territorial dispute, Threat, Trump, U.S.
Reuters (March 16)
“In a break from months of saber rattling, China under new President Xi Jinping appears to be moderating its approach to a potentially explosive territorial dispute with Japan and taking measures to prevent accidental conflict.”
Tags: China, Conflict, Japan, Moderating, Territorial dispute, Xi Jinping
