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Time (July 1)

2013/ 07/ 02 by jd in Global News

“Japan’s upper house gave final approval on June 12 for a $500 million, 20-year fund to promote Japanese culture overseas. Called Cool Japan, the multidisciplinary campaign is designed to plug everything from anime and manga to Japanese movies, design, fashion, food and tourism…. It’s unfortunate that the name of a campaign to showcase creative originality strongly echoes Cool Britannia, the pop-cultural flowering that took place in the U.K. in the 1990s.”

 

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