WARC (May 7)
“Marketers are readying themselves for a post-pandemic world in which consumer behaviours have changed, but they should consider not just what those behaviours are but why they have emerged so quickly.” Underlying attitudes may not actually shift deeply given the change was abrupt and largely unwilling.
Tags: Abrupt, Attitudes, Behaviors, Change, Consumers, Marketers, Post-pandemic, Shift, Underlying, Unwilling
Wall Street Journal (March 18)
“The coronavirus pandemic is devastating global travel, causing business to evaporate and forcing companies to slash payroll in what’s shaping up to be the biggest test the modern travel industry has ever faced.” Travel bans today’s other issues are different from the financial crisis. They “can’t be overcome with cheaper fares or clever marketing.” Moreover, “the crisis could permanently reshape attitudes toward travel, fundamentally changing the landscape for hotels, airlines and cruise companies, and the millions of smaller businesses that make up the industry.”
Tags: Attitudes, Bans, Coronavirus, Crisis, Devastating, Fares, Financial Crisis, Marketing, Pandemic, Payroll, Travel
