WARC (November 28)
2022/ 12/ 01 by jd in Global News
Carbon offsets hearken back to the pre-crash CDO market. In 47% of the transactions Bloomberg recently analyzed, there was inadequate “information to link them back to a buyer. It is, effectively, an opaque market…. The trouble is that this confirms many people’s – often correct – perception that they can’t trust what most brands tell them about their carbon footprint.”
Tags: Bloomberg, Brands, Buyer, Carbon footprint, Carbon offsets, CDO market, Inadequate, Link, Opaque market, Perception, Pre-crash, Transactions, Trust
