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WARC (September 28)

2020/ 09/ 29 by jd in Global News

“COVID-19 and recession mean the next 18-24 months will be a difficult time in which resilience planning will be essential for businesses everywhere.” Corporate strategies will need to align with the five “consumer sentiments that will be uppermost in a changed world,” namely: Financial Anxiety, Health Concerns, Loneliness Syndrome, Quest for Truth and Safety Fears.