WARC (June 5)
“Digital advertising expenditure is set to grow across Asia in the next five years but most spectacularly in China where it will account for over half of all advertising by 2018,” as it grows from 40% of ad spend in 2013 to 55% in 2018. Other big gains are expected in South Korea (from 35% to 46%), Australia (30% to 43%) and New Zealand (19% to 28%).
Tags: Ad spend, Advertising, Asia, Australia, China, Digital, New Zealand, South Korea
The Economist (May 17)
The planned merger of Publicis and Omnicom would have created the world’s largest advertising firm. Last week it was called off. “Anyone connected with the two firms should probably count himself lucky that they uncoupled before rings were exchanged. (Indeed, shares in both firms edged up after the cancellation.) Corporate marriages often go wrong, but mergers of equals…account for a disproportionate share of the most notorious failures.”
Tags: Advertising, Cancellation, Equals, Failures, Lucky, Merger, Omnicom, Planned, Publicis, Shares, Uncoupled
The Economist (December 8)
“After years of bad headlines the industry finally has some good news.” Over the past decade, newspapers took a terrible tumble as U.S. revenues nearly halved. But newspapers haven’t died and things may be looking up. “Revenues from advertising are still falling, but those from circulation have at last started to stabilise. At some papers, such as the New York Times, circulation revenues this year are forecast to offset the decline in advertising for the first time in at least five years.”“After years of bad headlines the industry finally has some good news.” Over the past decade, newspapers took a terrible tumble as U.S. revenues nearly halved. But newspapers haven’t died and things may be looking up. “Revenues from advertising are still falling, but those from circulation have at last started to stabilise. At some papers, such as the New York Times, circulation revenues this year are forecast to offset the decline in advertising for the first time in at least five years.”
Tags: Advertising, Circulation, Newspapers, Revenue, U.S.
