WARC (June 29)
“Millennials aren’t hitting traditional life milestones at the usual ages, and this means marketers need to rethink the concept of life-stage marketing.” Research by BuzzFeed and Publicis “found that 74% of 18-to-24-year-olds define themselves as ‘‘kidults’ – half adult, half kid – and a further 64% of people aged 25 to 34 and 58% of people over the age of 35 agree with the sentiment.”
Tags: Adult, Buzzfeed, KID, Kidults, Life stage, Marketers, Milestones, Millennials, Publicis, Traditional
The Economist (May 17)
The planned merger of Publicis and Omnicom would have created the world’s largest advertising firm. Last week it was called off. “Anyone connected with the two firms should probably count himself lucky that they uncoupled before rings were exchanged. (Indeed, shares in both firms edged up after the cancellation.) Corporate marriages often go wrong, but mergers of equals…account for a disproportionate share of the most notorious failures.”
Tags: Advertising, Cancellation, Equals, Failures, Lucky, Merger, Omnicom, Planned, Publicis, Shares, Uncoupled
