WARC (June 29)
“Millennials aren’t hitting traditional life milestones at the usual ages, and this means marketers need to rethink the concept of life-stage marketing.” Research by BuzzFeed and Publicis “found that 74% of 18-to-24-year-olds define themselves as ‘‘kidults’ – half adult, half kid – and a further 64% of people aged 25 to 34 and 58% of people over the age of 35 agree with the sentiment.”
Tags: Adult, Buzzfeed, KID, Kidults, Life stage, Marketers, Milestones, Millennials, Publicis, Traditional
Investment Week (April 27)
The European Union’s Packaged Retail and Insurance-based Investment Products (PRIIPS) regulation “is aimed at helping retail investors better understand and compare the key features, risks, rewards and costs of different products through a short Key Information Document (KID).” However, Andrew Bailey, the chief executive of the Financial Conduct Authority (FCA) “has expressed he is ‘concerned’ about the new PRIIPS legislation, highlighting literature requirements ‘are not providing useful context’ while there is evidence it is causing US funds to withdraw from Europe.”
Tags: Bailey, Context, Costs, EU, FCA, KID, PRIIPS, Regulation, Retail investors, Rewards, Risks, US funds, Useful
