WARC (June 29)
“Millennials aren’t hitting traditional life milestones at the usual ages, and this means marketers need to rethink the concept of life-stage marketing.” Research by BuzzFeed and Publicis “found that 74% of 18-to-24-year-olds define themselves as ‘‘kidults’ – half adult, half kid – and a further 64% of people aged 25 to 34 and 58% of people over the age of 35 agree with the sentiment.”
Tags: Adult, Buzzfeed, KID, Kidults, Life stage, Marketers, Milestones, Millennials, Publicis, Traditional
U.S News (October 25)
The Islamic State has proved remarkably hard to stamp out, partly due to its media agility. “The rise of the Islamic State group resembled a digital media start-up, using the same strategies that social media sites like Buzzfeed, Vox or Upworthy have employed…. Their content is relevant, acculturated, localized and focused: an audience-first approach that perfectly matches our 21st century media culture.” The Obama administration also “embraces digital technology,” but in stark contrast “finds itself in the role of a traditional company being disrupted by an agile digital media start-up.”
Tags: Buzzfeed, Digital, Focused, Islamic State, Localized, Relevant, Social media, Start-up, Upworthy, Vox