WARC (April 14)
Marketing spend is set to grow across all 15 major types of media. “Social media sees the largest net budget increase, at +53%, while print and AM/FM radio see the smallest net budget increase, but still at +13%.” Taken as a whole, “WARC Data forecasts global advertising spend to grow by 12.5% this year.”
Tags: Advertising, AM/FM, Budget, Data, Forecasts, Global, Increase, Marketing, Media, Print, Radio, Social media, Spend, WARC
WARC (March Issue)
“The cost of search, social and retail media advertising grew by double digits in the final three months of 2021…. Search cost-per-click (CPC) saw the largest rise, increasing by 23% year on year to $0.71 in Q4 2021.” Moreover, the trend in rising “advertising spend and costs looks likely to continue in 2022.”
Tags: 2021, 2022, Advertising, Cost, CPC, Double digits, Media, Q4, Retail, Search, Social, Spend, Trend
WARC (May Issue)
With ad-blocker adoption soaring on mobile devices, “a lighter ad load may prove more effective for brands, with ‘too many ads’ being the most damaging factor for brands according to consumers. A growing focus on audience attention is also emerging, particularly around advertising in quality environments.”
Tags: Ad-blocker, Advertising, Attention, Audience, Brands, Consumers, Damaging, Effective, Environments, Mobile devices, Quality
WARC (October)
“Almost two-in-five marketers (38%) in Asia Pacific are allocating more than 30% of their budgets on mobile marketing and advertising, according to data from WARC and the Mobile Marketing Association (MMA)…. In APAC, mobile commerce is far more popular than across other regions which makes it all the more important to master the e-commerce experience as consumers look to shop online more post-COVID.”
Tags: Advertising, APAC, Budgets, Commerce, Consumers, E-commerce, Experience, Marketers, Marketing, Mobile, Online, Post-Covid, Shop
WARC (May 19)
“India’s largest consumer-facing companies have begun pushing ‘vocal for local’ themes across all advertising and marketing campaigns and last-mile sales pitches.” This could give local brands a boost in the Indian market, which is currently dominated by global brands.
Tags: Advertising, Brands, Consumer-facing, Global brands, India, Marketing, Sales, Vocal for local
WARC (March 5)
Just 2% of UK consumers say they trust marketing and advertising companies with their personal information, according to a recent survey which also suggests people seem resigned to the issue of data privacy being out of their control.
Tags: Advertising, Consumers, Data privacy, Marketing, Personal information, Trust, UK
Fortune (February Issue)
With the rise of streaming services, traditional TV is losing ground to cord cutting and this is driving a change in advertising. “Last year, for the first time, global ad spending on digital platforms exceeded the dollars spent on TV—by a solid $31 billion margin. The U.S. hit that milestone in 2016, and the spread is widening.”
Tags: Ad spend, Advertising, Cord cutting, Digital platforms, Streaming, TV, U.S.
Newsweek (December 26)
“More than a third of Americans have listened to podcasts” while 15% loyally listen weekly. “Podcasts turned a corner in 2017, capturing the attention of more traditional platforms, like television, publishing and radio, who see podcasting as a way to grow audiences and to mine for stories.” Listeners respond at high rates to podcast advertising, which “is likely to expand in 2018, thanks to the proven effectiveness of the medium.”
Tags: Advertising, Audiences, Effectiveness, Listeners, Platforms, Podcasts, Publishing, Radio, Traditional, TV, U.S.
Newsweek (December 26)
“More than a third of Americans have listened to podcasts” while 15% loyally listen weekly. “Podcasts turned a corner in 2017, capturing the attention of more traditional platforms, like television, publishing and radio, who see podcasting as a way to grow audiences and to mine for stories.” Listeners respond at high rates to podcast advertising, which “is likely to expand in 2018, thanks to the proven effectiveness of the medium.”
Tags: Advertising, Audiences, Effectiveness, Podcasts, Publishing, Radio, Traditional platforms, TV, U.S.
WARC (June 5)
“Digital advertising expenditure is set to grow across Asia in the next five years but most spectacularly in China where it will account for over half of all advertising by 2018,” as it grows from 40% of ad spend in 2013 to 55% in 2018. Other big gains are expected in South Korea (from 35% to 46%), Australia (30% to 43%) and New Zealand (19% to 28%).
Tags: Ad spend, Advertising, Asia, Australia, China, Digital, New Zealand, South Korea
