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WARC (March 5)

2018/ 03/ 07 by jd in Global News

Just 2% of UK consumers say they trust marketing and advertising companies with their personal information, according to a recent survey which also suggests people seem resigned to the issue of data privacy being out of their control.

 

Fortune (February Issue)

2018/ 03/ 01 by jd in Global News

With the rise of streaming services, traditional TV is losing ground to cord cutting and this is driving a change in advertising. “Last year, for the first time, global ad spending on digital platforms exceeded the dollars spent on TV—by a solid $31 billion margin. The U.S. hit that milestone in 2016, and the spread is widening.”

 

Newsweek (December 26)

2017/ 12/ 27 by jd in Global News

“More than a third of Americans have listened to podcasts” while 15% loyally listen weekly. “Podcasts turned a corner in 2017, capturing the attention of more traditional platforms, like television, publishing and radio, who see podcasting as a way to grow audiences and to mine for stories.” Listeners respond at high rates to podcast advertising, which “is likely to expand in 2018, thanks to the proven effectiveness of the medium.”

 

Newsweek (December 26)

2017/ 11/ 27 by jd in Global News

“More than a third of Americans have listened to podcasts” while 15% loyally listen weekly. “Podcasts turned a corner in 2017, capturing the attention of more traditional platforms, like television, publishing and radio, who see podcasting as a way to grow audiences and to mine for stories.” Listeners respond at high rates to podcast advertising, which “is likely to expand in 2018, thanks to the proven effectiveness of the medium.”

 

WARC (June 5)

2014/ 06/ 06 by jd in Global News

“Digital advertising expenditure is set to grow across Asia in the next five years but most spectacularly in China where it will account for over half of all advertising by 2018,” as it grows from 40% of ad spend in 2013 to 55% in 2018. Other big gains are expected in South Korea (from 35% to 46%), Australia (30% to 43%) and New Zealand (19% to 28%).

 

The Economist (May 17)

2014/ 05/ 17 by jd in Global News

The planned merger of Publicis and Omnicom would have created the world’s largest advertising firm. Last week it was called off. “Anyone connected with the two firms should probably count himself lucky that they uncoupled before rings were exchanged. (Indeed, shares in both firms edged up after the cancellation.) Corporate marriages often go wrong, but mergers of equals…account for a disproportionate share of the most notorious failures.”

 

The Economist (December 8)

2012/ 12/ 09 by jd in Global News

“After years of bad headlines the industry finally has some good news.” Over the past decade, newspapers took a terrible tumble as U.S. revenues nearly halved. But newspapers haven’t died and things may be looking up. “Revenues from advertising are still falling, but those from circulation have at last started to stabilise. At some papers, such as the New York Times, circulation revenues this year are forecast to offset the decline in advertising for the first time in at least five years.”“After years of bad headlines the industry finally has some good news.” Over the past decade, newspapers took a terrible tumble as U.S. revenues nearly halved. But newspapers haven’t died and things may be looking up. “Revenues from advertising are still falling, but those from circulation have at last started to stabilise. At some papers, such as the New York Times, circulation revenues this year are forecast to offset the decline in advertising for the first time in at least five years.”

 

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