WARC (May Issue)
2021/ 05/ 27 by jd in Global News
With ad-blocker adoption soaring on mobile devices, “a lighter ad load may prove more effective for brands, with ‘too many ads’ being the most damaging factor for brands according to consumers. A growing focus on audience attention is also emerging, particularly around advertising in quality environments.”
Tags: Ad-blocker, Advertising, Attention, Audience, Brands, Consumers, Damaging, Effective, Environments, Mobile devices, Quality
