WARC (March 5)
2019/ 03/ 07 by jd in Global News
“The vexed issue of ad frequency…has become more problematic with the proliferation of channels, shorter attention spans and active ad avoidance by consumers.” While overcoming ad-avoidance remains a challenge, there is clearly “a cost to excessive frequency.”
Tags: Ad avoidance, Ad frequency, Attention spans, Channels, Consumers, Problematic, Proliferation, Vexed
