Washington Post (July 9)
The Sahm Rule is considered “the best available recession indicator.” From its nadir, the unemployment rate has risen nearly half a percentage point, which is the rule’s threshold signifying a new recession. “This indicator is flashing a warning sign for the United States. It doesn’t indicate a recession will definitely happen soon, but it is an important wake-up call, and the Federal Reserve needs to pay attention.”
Tags: Attention spans, Fed, Indicator, Nadir, Recession, Sahm Rule, U.S., Unemployment rate, Wake-up call, Warning sign
WARC (March 5)
“The vexed issue of ad frequency…has become more problematic with the proliferation of channels, shorter attention spans and active ad avoidance by consumers.” While overcoming ad-avoidance remains a challenge, there is clearly “a cost to excessive frequency.”
Tags: Ad avoidance, Ad frequency, Attention spans, Channels, Consumers, Problematic, Proliferation, Vexed
