WARC (June 1)
“As lockdowns start to ease and the scale of the economic challenge becomes clear, uneasy businesses are adjusting to a future which is looking decidedly different from the one they had planned for at the start of 2020.” For starters, many are slashing advertising spend as they move “back to basics: service and trust,” while also focusing more on online presence and purchases.
Tags: Adjusting, Advertising spend, Basics, Ease, Economic challenge, Future, Lockdowns, Online, Service, Trust, Uneasy
Seeking Alpha (April 6)
Recovery is not just a matter of overcoming the virus. In fact, the world faces an overhanging economic challenge. “We’re likely in the later stages of a global debt supercycle. The sheer amount of debt in the world makes temporary income disruptions a lot more financially impactful than they would be in a system with less leverage. As of 2019, global debt surpassed $250 trillion, which is more than 250% of the world’s GDP.”
Tags: Disruptions, Economic challenge, Global debt, Income, Leverage, Recovery, Supercycle, Virus
Institutional Investor (May 6)
Unconventional monetary policy, demographic change, economic challenge and technological disruption are impacting debt markets. “Remarkably, the pool of positively yielding debt in the global fixed-income universe has shrunk by more than $5 trillion in less than two years, which clearly presents a tremendous challenge for investors seeking income and attempting to match assets to liabilities.”
Tags: ALM, Challenge, Debt markets, Demographic change, Economic challenge, Fixed income, Monetary policy, Technological disruption, Unconventional, Yields
