WARC (July 23)
“China’s census, conducted once every decade, reveals the demographic trends of its vast and vibrant market, and brands that react quickly and demonstrate cultural relevance to these developments will be the most successful.”
Tags: Brands, Census, China, Cultural relevance, Demographic trends, Market, React, Successful, Vast, Vibrant
The Irish Times (March 15)
“Northern nationalism has shifted its view on the continued viability of the Northern Irish state.” A referendum is imminent and preparation essential for a unified Ireland. “A no-deal Brexit will lead to an instant call for a referendum…. If that happens, we’re into uncharted waters. That scenario is still only a few weeks away.” If there is a Brexit deal, “then the next census, due in 2021, will show a nationalist majority. At that point, it’s hard to see how a British secretary of state could resist calls for a border poll.”
Tags: Brexit, Census, Ireland, Majority, Nationalism, No-deal, Northern Ireland, Poll, Referendum, Unification
The Economist (July 15)The Economist (July 15)
“The traditional census is dying, and a good thing too.” Statisticians now believe they can get more accurate (and less costly) data by mining existing government records, such as tax records and social security payments. Denmark started the trend, doing away with its traditional census decades ago. Sweden, Norway, Finland and Slovenia followed. And Germany plans to use this data-mining approach from 2011. This October, Japan will conduct a population census. Could it be the last?
“The traditional census is dying, and a good thing too.” Statisticians now believe they can get more accurate (and less costly) data by mining existing government records, such as tax records and social security payments. Denmark started the trend, doing away with its traditional census decades ago. Sweden, Norway, Finland and Slovenia followed. And Germany plans to use this data-mining approach from 2011. This October, Japan will conduct a population census. Could it be the last?
Tags: Census, Data mining, Denmark, Germany, Japan
