WARC (April 13)
2023/ 04/ 14 by jd in Global News
“Search marketing is on the cusp of its most consequential transformation since Google first introduced its sponsored keyword search auction over 20 years ago, and the more recent introduction of the use of data and algorithms to provide greater personalisation in search results.” As we move into the Search 3.0 era, it will be “defined as much by image or video as text, and by artificial intelligence and natural language processing, in which marketers shift from targeting keywords to targeting intent and context.”
Tags: AI, Algorithms, Auction, Consequential, Data, Google, Image, Intent, Keywords, Marketing, Natural language processing, Personalisation, Search 3.0, Transformation, Video
