WARC (April 13)
“Search marketing is on the cusp of its most consequential transformation since Google first introduced its sponsored keyword search auction over 20 years ago, and the more recent introduction of the use of data and algorithms to provide greater personalisation in search results.” As we move into the Search 3.0 era, it will be “defined as much by image or video as text, and by artificial intelligence and natural language processing, in which marketers shift from targeting keywords to targeting intent and context.”
Tags: AI, Algorithms, Auction, Consequential, Data, Google, Image, Intent, Keywords, Marketing, Natural language processing, Personalisation, Search 3.0, Transformation, Video
Chicago Tribune (November 26)
“Chicago will not begin to heal until there is accountability and transparency. If there is to be a silver lining in the death of Laquan McDonald, let it be shown through the power of the people who seek change and justice for all.” The release of a one-year old video showing a Chicago police officer shooting a black man 16 times, despite a non-threatening situation, triggered wide spread protests.
Tags: Accountability, Change, Chicago, Justice, Laquan McDonald, Police, Protests, Shooting, Transparency, Video
