Reuters (September 8)
“Britain’s shaky ambitions to be the ‘Saudi Arabia of wind’ now stand at a blustery crossroads. Developers had been warning for months that the UK’s latest offshore wind auction, divulged on Friday, would receive no takers. Now that it’s happened, it may spur much-need action…. The very real prospect of zero wind schemes ought to be the kick up the backside UK politicians need to make the terms more appealing.”
Tags: Ambitions, Auction, Blustery, Crossroads, Developers, Offshore, Saudi Arabia, Shaky, UK, Warning, Wind, Zero wind schemes
WARC (April 13)
“Search marketing is on the cusp of its most consequential transformation since Google first introduced its sponsored keyword search auction over 20 years ago, and the more recent introduction of the use of data and algorithms to provide greater personalisation in search results.” As we move into the Search 3.0 era, it will be “defined as much by image or video as text, and by artificial intelligence and natural language processing, in which marketers shift from targeting keywords to targeting intent and context.”
Tags: AI, Algorithms, Auction, Consequential, Data, Google, Image, Intent, Keywords, Marketing, Natural language processing, Personalisation, Search 3.0, Transformation, Video
