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WARC (May 19)

2020/ 05/ 19 by jd in Global News

“India’s largest consumer-facing companies have begun pushing ‘vocal for local’ themes across all advertising and marketing campaigns and last-mile sales pitches.” This could give local brands a boost in the Indian market, which is currently dominated by global brands.


Wall Street Journal (March 18)

2020/ 03/ 20 by jd in Global News

“The coronavirus pandemic is devastating global travel, causing business to evaporate and forcing companies to slash payroll in what’s shaping up to be the biggest test the modern travel industry has ever faced.” Travel bans today’s other issues are different from the financial crisis. They “can’t be overcome with cheaper fares or clever marketing.” Moreover, “the crisis could permanently reshape attitudes toward travel, fundamentally changing the landscape for hotels, airlines and cruise companies, and the millions of smaller businesses that make up the industry.”


Forbes (October 2)

2019/ 10/ 02 by jd in Global News

“For many years, marketing, corporate communications and investor relations have been loosely connected by a dotted line in many organizations. Today, however, as organizations undergo digital transformation, rethink traditional approaches to communication and strive to underpin all business strategy with a sense of purpose, I believe it’s more essential than ever that these divisions be fully integrated in order to achieve the kind of consistency and efficiency in messaging that key stakeholders expect.”


WARC (March 5)

2018/ 03/ 07 by jd in Global News

Just 2% of UK consumers say they trust marketing and advertising companies with their personal information, according to a recent survey which also suggests people seem resigned to the issue of data privacy being out of their control.


Economist (January 14, 2012)

2012/ 01/ 15 by jd in Global News

Founded in 1880, “Kodak was the Google of its day,” with innovative marketing and pioneering technology. But Kodak quit changing. Profits peaked at $2.5 billion in 1999. With 9 quarterly losses in the past 3 years, Kodak’s share price has fallen by 90% in just the past year. In contrast, “Fujifilm has mastered new tactics and survived. Film went from 60% of its profits in 2000 to basically nothing, yet it found new sources of revenue.” In contrast, Kodak “is poised, like an old photo, to fade away.”