WARC (October)
“Almost two-in-five marketers (38%) in Asia Pacific are allocating more than 30% of their budgets on mobile marketing and advertising, according to data from WARC and the Mobile Marketing Association (MMA)…. In APAC, mobile commerce is far more popular than across other regions which makes it all the more important to master the e-commerce experience as consumers look to shop online more post-COVID.”
Tags: Advertising, APAC, Budgets, Commerce, Consumers, E-commerce, Experience, Marketers, Marketing, Mobile, Online, Post-Covid, Shop
Website Magazine (February Issue)
“Mobile traffic is past its tipping point with roughly 52 percent of web traffic currently deriving from smartphones versus desktops…To date, forward-thinking ecommerce companies have worked to ensure their sites were primed for mobile viewing, turning to responsive web design (RWD) as the solution.” Now, however, the move is toward adaptive design. Although it requires more coding, “it offers a whole range of other prioritizing features on mobile that customers crave versus receiving a shallow, shrunk-down version of the desktop site that leaves too much to be desired.”
Tags: Adaptive, Coding, Customers, Desktops, Ecommerce, Mobile, Responsive, Smartphones, Tipping point, Web design, Web traffic
Wall Street Journal (July 11)
Spurred by Japan’s corporate governance reforms, Nintendo finally relented and committed to broadening its reach to mobile devices. Pokémon Go, one result of this decision, has boosted “the struggling Japanese firm’s market value by $7.5 billion—a turn of corporate fortune with lessons for Japan Inc. …. The fitness-conscious should like a video game that requires players to be active, and Nintendo’s long-suffering shareholders are glad that one of their products is breaking the internet. Here’s hoping other notoriously risk-averse Japanese corporations take the hint.”
Tags: Corporate governance, Japan, Japan Inc., Market value, Mobile, Nintendo, Pokémon Go, Risk-averse, Shareholders, Video game
