WARC (January 4)
“Quite simply, most advertisers just aren’t ready for the world that comes next.” Google has begun its six-month phase out of tracking cookies. “Nearly three-quarters (73%) of UK marketers are not well prepared for the withdrawal of third-party cookies, while a majority (58%) of global marketing leaders lack a working understanding of how changing privacy regulations will affect their work.” Google’s move “will fire the starting gun on a deep process of adaptation across the online ecosystem.”
Tags: Adaptation, Advertisers, Google, Marketers, Online ecosystem, Prepared, Privacy regulations, Process, Tracking cookies, UK, Withdrawal
WARC (October)
“Almost two-in-five marketers (38%) in Asia Pacific are allocating more than 30% of their budgets on mobile marketing and advertising, according to data from WARC and the Mobile Marketing Association (MMA)…. In APAC, mobile commerce is far more popular than across other regions which makes it all the more important to master the e-commerce experience as consumers look to shop online more post-COVID.”
Tags: Advertising, APAC, Budgets, Commerce, Consumers, E-commerce, Experience, Marketers, Marketing, Mobile, Online, Post-Covid, Shop
WARC (May 7)
“Marketers are readying themselves for a post-pandemic world in which consumer behaviours have changed, but they should consider not just what those behaviours are but why they have emerged so quickly.” Underlying attitudes may not actually shift deeply given the change was abrupt and largely unwilling.
Tags: Abrupt, Attitudes, Behaviors, Change, Consumers, Marketers, Post-pandemic, Shift, Underlying, Unwilling
WARC (June 29)
“Millennials aren’t hitting traditional life milestones at the usual ages, and this means marketers need to rethink the concept of life-stage marketing.” Research by BuzzFeed and Publicis “found that 74% of 18-to-24-year-olds define themselves as ‘‘kidults’ – half adult, half kid – and a further 64% of people aged 25 to 34 and 58% of people over the age of 35 agree with the sentiment.”
Tags: Adult, Buzzfeed, KID, Kidults, Life stage, Marketers, Milestones, Millennials, Publicis, Traditional
WARC (December 11)
“While China’s slowdown will continue to influence the economic landscape for other Asian markets – many marketers have seen budgets cut – bright spots are emerging, particular as India’s ‘mainstream’ consumer demographic continues to grow at pace.” Now expected to outpace China, India looks poised to add more mainstream consumers than China over the coming decade.
CFO.com (October Issue)
“After years of treating Big Data almost exclusively as a way to aid marketers and drive revenue, companies are starting to explore its risk management capabilities. Increasingly, they’re looking for patterns in their internal emails and audio files and on social media to spot and avert a plethora of potential risks.”
Tags: Audio files, Big Data, Capabilities, Emails, Marketers, Patterns, Revenue, Risk management, Social media
