WARC (January Issue)
“E-commerce is expected to account for one-third (33%) of sales among chain retailers worldwide this year, rising from 23% in the pre-pandemic year of 2019.” The growth is forecast to continue, “with e-commerce to take an almost two-fifths (39%) share of sales in 2026. This comes amid strong online growth and stable or declining physical store sales worldwide.”
Tags: Chain retailers, E-commerce, Growth, Online, Physical store, Pre-pandemic, Rising, Sales, Strong
WARC (November 19)
“The seismic events of 2020 will echo long into the coming year: marketing strategies are being reshaped to suit the new e-commerce reality, media budgets have been slashed, brand-building activity is on hold…. Performance marketing is accelerating the trend toward digital channels, with Amazon and TikTok among the growth stories…. Brands must find new creative solutions to achieve distinctiveness in the post-pandemic marketplace.”
Tags: 2020, Amazon, Brand building, Creative solutions, Digital channels, E-commerce, Echo, Marketing, Media budgets, Pandemic, Reshaped, Seismic, Strategies, TikTok
WARC (October)
“Almost two-in-five marketers (38%) in Asia Pacific are allocating more than 30% of their budgets on mobile marketing and advertising, according to data from WARC and the Mobile Marketing Association (MMA)…. In APAC, mobile commerce is far more popular than across other regions which makes it all the more important to master the e-commerce experience as consumers look to shop online more post-COVID.”
Tags: Advertising, APAC, Budgets, Commerce, Consumers, E-commerce, Experience, Marketers, Marketing, Mobile, Online, Post-Covid, Shop
New York Times (May 30)
“E-commerce has been embraced for all manner of goods and services — books, travel, groceries, electronics — but auto sales have resisted the trend.” Consumers do frequently conduct research over the internet, but ultimately “have gone to dealers for most transactions. With the coronavirus and stay-at-home orders, that is changing.”
Tags: Auto sales, Books, Consumers, Dealers, E-commerce, Electronics, Goods, Groceries, Internet, Research, Services, Travel
Barron’s February 21)
“Retailers had a great holiday season to end 2017…but not all of them will be able to hang on to that momentum throughout the year.” Despite some gains, such tighter inventory control and higher gross margins, “investors will be more focused on whether or not companies can sustain that momentum, given how retail was trounced last year by worries about Amazon.com and e-commerce in general.”
Tags: Amazon, E-commerce, Gross margins, Holiday season, Inventory control, Investors, Momentum, Retailers
Wall Street Journal (July 30)
“The retail industry’s woes are often blamed on e-commerce and an excessive number of brick-and-mortar stores. Creditors are now targeting another potential culprit: private-equity investors.”
Tags: Blame, Brick-and-mortar, Creditors, Culprits, E-commerce, Private-equity investors, Retail, Stores, Woes
The Economist (March 5)
“Every second three more Indians experience the internet for the first time. By 2030 more than 1 billion of them will be online.” Smart phone usage is soaring. And “no battle for the online future of India is more intense than the one now being waged in e-commerce.”While this is a “local battle for customers,” it is “also a battle for the future” that will likely prove “a better template for the e-commerce battle in other emerging markets.”
Tags: Customers, E-commerce, Emerging markets, Future, India, Intense, Internet, Online, Smart phone
Barrons (November 10)
“Politics and religion may divide people, but everyone loves a good sale.” On Wednesday, Alibaba Holdings, the e-commerce giant, will start “its sixth annual 11.11 Global Shopping Festival. The 24-hour shopping-palooza, also known as Singles Day, generated $9.3 billion in sales last year, dramatically more than the $2.7 billion sold during America’s Cyber Monday. Analysts predict sales will set a new record this week.”
Tags: 11.11, Alibaba, Cyber Monday, E-commerce, Politics, Religion, Sale, Sales, Singles Day, U.S.
