WARC (November 19)
2020/ 11/ 21 by jd in Global News
“The seismic events of 2020 will echo long into the coming year: marketing strategies are being reshaped to suit the new e-commerce reality, media budgets have been slashed, brand-building activity is on hold…. Performance marketing is accelerating the trend toward digital channels, with Amazon and TikTok among the growth stories…. Brands must find new creative solutions to achieve distinctiveness in the post-pandemic marketplace.”
Tags: 2020, Amazon, Brand building, Creative solutions, Digital channels, E-commerce, Echo, Marketing, Media budgets, Pandemic, Reshaped, Seismic, Strategies, TikTok
