Guessing Headlights (March 3)
“The rise of Chinese EVs has never been more apparent. Chinese automakers were once seen as emerging players, but it has now reshaped global competition with its dominance across the world.” Marking “a historic tipping point in the global transition to electric mobility,” in 2025, China was able to surpass “50% EV sales share for the first time… reaching around 12 million units and overtaking internal combustion engine (ICE) vehicle sales for the first time.”
Tags: 12 million units, 2025, Automakers, China, Dominance, Electric mobility, Emerging players, EVs, Global competition, Internal combustion, Reshaped, Tipping point, Transition, Vehicle sales
WARC (November 19)
“The seismic events of 2020 will echo long into the coming year: marketing strategies are being reshaped to suit the new e-commerce reality, media budgets have been slashed, brand-building activity is on hold…. Performance marketing is accelerating the trend toward digital channels, with Amazon and TikTok among the growth stories…. Brands must find new creative solutions to achieve distinctiveness in the post-pandemic marketplace.”
Tags: 2020, Amazon, Brand building, Creative solutions, Digital channels, E-commerce, Echo, Marketing, Media budgets, Pandemic, Reshaped, Seismic, Strategies, TikTok
