Quartz (October 22)
“Among American adults, reliance on TikTok for news content has roughly tripled since 2020, rising from 3% to 10% in the past two years. More than a quarter of US adults under 30 now regularly use TikTok for news.” The overall trend is, however, morning the other way as fewer Americans rely “for news on social media, especially Facebook, Twitter, Reddit, and Snapchat” according to recent findings of the Pew Research Center.
Tags: Adults, Facebook, News, Reddit, Rely, Snapchat, Social media, TikTok, Trend, Twitter, U.S., Under 30
WARC (November 19)
“The seismic events of 2020 will echo long into the coming year: marketing strategies are being reshaped to suit the new e-commerce reality, media budgets have been slashed, brand-building activity is on hold…. Performance marketing is accelerating the trend toward digital channels, with Amazon and TikTok among the growth stories…. Brands must find new creative solutions to achieve distinctiveness in the post-pandemic marketplace.”
Tags: 2020, Amazon, Brand building, Creative solutions, Digital channels, E-commerce, Echo, Marketing, Media budgets, Pandemic, Reshaped, Seismic, Strategies, TikTok
The Economist (September 19)
“The new age of nationalism will change the way multinational firms are run—for the worse.” The “Corporate contortions” now underway “at TikTok and Arm are an unfortunate sign of things to come.” We are witnessing the birth “Frankenfirms.”
Tags: Arm, Contortions, Firms, Frankenfirms, Multinational, Nationalism, TikTok, Unfortunate, Worse
WARC (July 30)
“With India’s government reported to be considering a ban on more Chinese apps, advertisers are having to re-evaluate their media strategies… Brands that have successfully leveraged TikTok in India… will need to figure out if their TikTok audiences can be replicated on platforms like Instagram Reels, Roposo or Chingari.”
Tags: Advertisers, Apps, Ban, China, Chingari, Government, India, Instagram Reels, Media strategies, Platforms, Roposo, TikTok