WARC (July 30)
“With India’s government reported to be considering a ban on more Chinese apps, advertisers are having to re-evaluate their media strategies… Brands that have successfully leveraged TikTok in India… will need to figure out if their TikTok audiences can be replicated on platforms like Instagram Reels, Roposo or Chingari.”
Tags: Advertisers, Apps, Ban, China, Chingari, Government, India, Instagram Reels, Media strategies, Platforms, Roposo, TikTok
Inc (November Issue)
“The real estate business is finally getting renovated, as a new wave of startups build property-technology platforms that improve or simplify the complicated process of buying, selling, renting, or owning a home…. Since 2013, annual investment in U.S. proptech companies has grown at a rate five times that of investment in all U.S. businesses. In 2019, investment in U.S. proptech is on pace to exceed $10 billion.”
Tags: Buying, Homes, Investment, Owning, Platforms, Proptech, Real estate, Renting, Selling, Startups, U.S.
Newsweek (December 26)
“More than a third of Americans have listened to podcasts” while 15% loyally listen weekly. “Podcasts turned a corner in 2017, capturing the attention of more traditional platforms, like television, publishing and radio, who see podcasting as a way to grow audiences and to mine for stories.” Listeners respond at high rates to podcast advertising, which “is likely to expand in 2018, thanks to the proven effectiveness of the medium.”
Tags: Advertising, Audiences, Effectiveness, Listeners, Platforms, Podcasts, Publishing, Radio, Traditional, TV, U.S.
