Newsweek (December 26)
“More than a third of Americans have listened to podcasts” while 15% loyally listen weekly. “Podcasts turned a corner in 2017, capturing the attention of more traditional platforms, like television, publishing and radio, who see podcasting as a way to grow audiences and to mine for stories.” Listeners respond at high rates to podcast advertising, which “is likely to expand in 2018, thanks to the proven effectiveness of the medium.”
Tags: Advertising, Audiences, Effectiveness, Listeners, Platforms, Podcasts, Publishing, Radio, Traditional, TV, U.S.
Newsweek (December 26)
“More than a third of Americans have listened to podcasts” while 15% loyally listen weekly. “Podcasts turned a corner in 2017, capturing the attention of more traditional platforms, like television, publishing and radio, who see podcasting as a way to grow audiences and to mine for stories.” Listeners respond at high rates to podcast advertising, which “is likely to expand in 2018, thanks to the proven effectiveness of the medium.”
Tags: Advertising, Audiences, Effectiveness, Podcasts, Publishing, Radio, Traditional platforms, TV, U.S.
