The Economist (April 25)
“The BBC is having a good pandemic, but the loss of young audiences poses a mortal threat to its funding.” Viewing by 16- to 24-year-olds is just 85 minutes versus the nearly 6 hours watched daily by those over 65. “Those aged 16-24 spend more time on YouTube than live TV” while “the next generation should terrify them. Children aged 12-15 are more likely to have heard of Netflix than the BBC.”
Newsweek (December 26)
“More than a third of Americans have listened to podcasts” while 15% loyally listen weekly. “Podcasts turned a corner in 2017, capturing the attention of more traditional platforms, like television, publishing and radio, who see podcasting as a way to grow audiences and to mine for stories.” Listeners respond at high rates to podcast advertising, which “is likely to expand in 2018, thanks to the proven effectiveness of the medium.”
Tags: Advertising, Audiences, Effectiveness, Listeners, Platforms, Podcasts, Publishing, Radio, Traditional, TV, U.S.
Newsweek (December 26)
“More than a third of Americans have listened to podcasts” while 15% loyally listen weekly. “Podcasts turned a corner in 2017, capturing the attention of more traditional platforms, like television, publishing and radio, who see podcasting as a way to grow audiences and to mine for stories.” Listeners respond at high rates to podcast advertising, which “is likely to expand in 2018, thanks to the proven effectiveness of the medium.”
Tags: Advertising, Audiences, Effectiveness, Podcasts, Publishing, Radio, Traditional platforms, TV, U.S.
