WARC (January 4)
“Quite simply, most advertisers just aren’t ready for the world that comes next.” Google has begun its six-month phase out of tracking cookies. “Nearly three-quarters (73%) of UK marketers are not well prepared for the withdrawal of third-party cookies, while a majority (58%) of global marketing leaders lack a working understanding of how changing privacy regulations will affect their work.” Google’s move “will fire the starting gun on a deep process of adaptation across the online ecosystem.”
Tags: Adaptation, Advertisers, Google, Marketers, Online ecosystem, Prepared, Privacy regulations, Process, Tracking cookies, UK, Withdrawal
WARC (July 30)
“With India’s government reported to be considering a ban on more Chinese apps, advertisers are having to re-evaluate their media strategies… Brands that have successfully leveraged TikTok in India… will need to figure out if their TikTok audiences can be replicated on platforms like Instagram Reels, Roposo or Chingari.”
Tags: Advertisers, Apps, Ban, China, Chingari, Government, India, Instagram Reels, Media strategies, Platforms, Roposo, TikTok
Website Magazine (December Issue)
Digital advertising has evolved greatly from the once ubiquitous pop-up ads, but advertisers still frequently lack a “reliable way” of judging the effectiveness of their ad spend. The reports rely on “trust me” technology whose inventors/providers have not been “audited, could not be audited frequently enough for it to be verifiable, or actually refused to be audited.”
Tags: Ad spend, Advertisers, Audit, Digital advertising, Effectiveness, Pop-up ads, Trust me technology, Verifiable
