WARC (January 4)
“Quite simply, most advertisers just aren’t ready for the world that comes next.” Google has begun its six-month phase out of tracking cookies. “Nearly three-quarters (73%) of UK marketers are not well prepared for the withdrawal of third-party cookies, while a majority (58%) of global marketing leaders lack a working understanding of how changing privacy regulations will affect their work.” Google’s move “will fire the starting gun on a deep process of adaptation across the online ecosystem.”
Tags: Adaptation, Advertisers, Google, Marketers, Online ecosystem, Prepared, Privacy regulations, Process, Tracking cookies, UK, Withdrawal
Forbes (May 6)
“The trade war with China has pushed worries about supply chains from the No. 19 spot in 2017 to No. 12 in 2018. Companies in North America rate it at No. 8, mostly because of the new Nafta. The sharp rise in rankings for all things trade related shows that either companies have been preparing for this moment, or are worried that they are not prepared enough.”
