WARC (January 4)
2024/ 01/ 05 by jd in Global News
“Quite simply, most advertisers just aren’t ready for the world that comes next.” Google has begun its six-month phase out of tracking cookies. “Nearly three-quarters (73%) of UK marketers are not well prepared for the withdrawal of third-party cookies, while a majority (58%) of global marketing leaders lack a working understanding of how changing privacy regulations will affect their work.” Google’s move “will fire the starting gun on a deep process of adaptation across the online ecosystem.”
Tags: Adaptation, Advertisers, Google, Marketers, Online ecosystem, Prepared, Privacy regulations, Process, Tracking cookies, UK, Withdrawal
