Fortune (February Issue)
With the rise of streaming services, traditional TV is losing ground to cord cutting and this is driving a change in advertising. “Last year, for the first time, global ad spending on digital platforms exceeded the dollars spent on TV—by a solid $31 billion margin. The U.S. hit that milestone in 2016, and the spread is widening.”
Tags: Ad spend, Advertising, Cord cutting, Digital platforms, Streaming, TV, U.S.
Website Magazine (December Issue)
Digital advertising has evolved greatly from the once ubiquitous pop-up ads, but advertisers still frequently lack a “reliable way” of judging the effectiveness of their ad spend. The reports rely on “trust me” technology whose inventors/providers have not been “audited, could not be audited frequently enough for it to be verifiable, or actually refused to be audited.”
Tags: Ad spend, Advertisers, Audit, Digital advertising, Effectiveness, Pop-up ads, Trust me technology, Verifiable
WARC (June 5)
“Digital advertising expenditure is set to grow across Asia in the next five years but most spectacularly in China where it will account for over half of all advertising by 2018,” as it grows from 40% of ad spend in 2013 to 55% in 2018. Other big gains are expected in South Korea (from 35% to 46%), Australia (30% to 43%) and New Zealand (19% to 28%).
Tags: Ad spend, Advertising, Asia, Australia, China, Digital, New Zealand, South Korea
