Fortune (February Issue)
2018/ 03/ 01 by jd in Global News
With the rise of streaming services, traditional TV is losing ground to cord cutting and this is driving a change in advertising. “Last year, for the first time, global ad spending on digital platforms exceeded the dollars spent on TV—by a solid $31 billion margin. The U.S. hit that milestone in 2016, and the spread is widening.”
Tags: Ad spend, Advertising, Cord cutting, Digital platforms, Streaming, TV, U.S.
