Website Magazine (December Issue)
2017/ 12/ 28 by jd in Global News
Digital advertising has evolved greatly from the once ubiquitous pop-up ads, but advertisers still frequently lack a “reliable way” of judging the effectiveness of their ad spend. The reports rely on “trust me” technology whose inventors/providers have not been “audited, could not be audited frequently enough for it to be verifiable, or actually refused to be audited.”
Tags: Ad spend, Advertisers, Audit, Digital advertising, Effectiveness, Pop-up ads, Trust me technology, Verifiable
