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Philadelphia Inquirer (June 1)

2021/ 06/ 03 by jd in Global News

“After a year stuck at home, consumers who can afford it are ‘revenge spending’ – splurging on items and experiences they were deprived of during the pandemic…. More than half of U.S. consumers expect to spend extra by treating themselves, with higher-income millennials intending to spend the most.” It already shows. “Consumer spending is above pre-pandemic levels across the Philadelphia region and nation.”

 

WARC (December 4)

2019/ 12/ 05 by jd in Global News

Fully 45% of Malaysia’s population is made up of Millennials, “many of whom are digital natives.” As a result, “businesses looking to expand in Malaysia need to offer digital wallet payment options, as these cover a much greater proportion of the population than credit cards.” The diverse e-money options are dominated by outsiders, only 5 of the 46 e-money licenses “have gone to players in the traditional banking space.”

 

Chicago Tribune (September 26)

2019/ 09/ 27 by jd in Global News

“The gap between the haves and have-nots in the United States grew last year to its highest level in more than 50 years of tracking income inequality.” Demographics is one of the drivers. “On one side, at the peak of their earnings, are baby boomers who are nearing retirement, if they haven’t already retired. On the other side are millennials and Gen Zers, who are in the early stages of their work life and have lower salaries.”

 

WARC (June 29)

2018/ 07/ 01 by jd in Global News

“Millennials aren’t hitting traditional life milestones at the usual ages, and this means marketers need to rethink the concept of life-stage marketing.” Research by BuzzFeed and Publicis “found that 74% of 18-to-24-year-olds define themselves as ‘‘kidults’ – half adult, half kid – and a further 64% of people aged 25 to 34 and 58% of people over the age of 35 agree with the sentiment.”

 

Bloomberg (November 24)

2016/ 11/ 26 by jd in Global News

“Youthful optimism can be hard to find in Japan, where millennials rank as the gloomiest of those in the world’s biggest economies.” Less than 40% of Japan’s millennials are optimistic about the future, “making them the most pessimistic in 18 countries surveyed by ManpowerGroup. They’re even more downbeat than young Greeks, who have suffered Great Depression-like conditions and political upheaval in recent years.”

 

Bloomberg (May 24)

2016/ 05/ 25 by jd in Global News

“More young adults now live with parents than partners. It’s the first time that this has happened in the U.S. in more than 130 years.” Much of the cause is economic, but “millennials and their parents may also simply be more comfortable with living together” than previous generations.

 

Wall Street Journal (October 1)

2015/ 10/ 02 by jd in Global News

The peak car theory that millennials no longer want cars cars “may seem plausible given recent history: tepid new-car sales, fewer miles driven per capita and shrinking gasoline use. In reality, it’s poppycock.” This temporary phenomenon merely “reflected a lack of jobs and money.” Today, that’s changing. “The forecasts of peak car look to be about as accurate as those of peak oil.”

 

Institutional Investor (July 20)

2015/ 07/ 21 by jd in Global News

With social security on track to run dry in the U.S. by 2033, members of Generation X (born from 1965-1981) are taking an overwhelmingly self-reliant view toward retirement: 65% don’t expect any inheritance, pension or social security payments. “Gen Xers’ woes are increasingly shared by Millennials as they age. Like Millennials, Gen Xers tended to marry later and delay having children. Perhaps Gen Xers’ experiences with retirement planning—dominated by the sense that it is an insurmountable task—will serve as a proxy for how the younger and larger Millennial generation will fare.”

 

Chicago Tribune (January 9)

2015/ 01/ 11 by jd in Global News

“A fast-evolving yet underappreciated phenomenon in American life and politics” is being brought about by millennials who “are so smitten with mobile technology and its social and economic applications that they see tech as the solution to just about everything.” Their digital mindset is driving their politics to become increasingly libertarian. They are “very liberal on social issues such as gay marriage and legalized pot, yet very skeptical of government efforts to regulate the economy or levy taxes.”

 

Time (September 14)

2013/ 09/ 15 by jd in Global News

“The generation that supposedly prizes meaningful work, flexibility and balance” is already showing signs of yearning for financial success and status. Will this reshape the generation’s priorities? Millennials “may well turn out to be different from the generation that spawned them, and live more balanced lives and find spiritual happiness in the difference between having what you want and wanting what you have. But we won’t know that for many more decades.”

 

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