WARC (March 2)
“Experimentation and new thinking are the driving force for effective marketing in Asia.” WARC recent report finds that “brands across Asia changed and adapted their strategies post-pandemic, showing a spirit of experimentation and new thinking in order to remain relevant to consumer behaviour changes.”
Tags: Adapted, Asia, Brands, Consumer behaviour, Effective marketing, Experimentation, New thinking, Post-pandemic, Strategies, WARC
The Guardian (November 26)
“The world’s major central banks are scratching their heads over how to deal with the rising cost of living. Raising interest rates now could deal a blow to the post-pandemic recovery. Wait too long, and inflation may spiral out of control.”
Tags: Central banks, Cost of living, Inflation, Interest rates, Post-pandemic, Recovery, Rising, Spiral, Wait
San Francisco Chronicle (March 24)
“Remote work is here to stay. Post-pandemic, many companies will let employees work remotely some or all of the time.” To support them, “a new executive position is emerging: The head of remote. That person spearheads keeping remote workers engaged, encouraging them to collaborate, while designing perks and flexibility tailored to their needs. Another goal: replicate the spontaneous connections that happen at in-person offices—in other words, create a virtual water cooler.”
Tags: Collaborate, Employees, Encouraging, Engaged, Flexibility, Head of remote, In-person, Perks, Post-pandemic, Remote work, Spearheads, Spontaneous connections, Support, Virtual water cooler
WARC (May 7)
“Marketers are readying themselves for a post-pandemic world in which consumer behaviours have changed, but they should consider not just what those behaviours are but why they have emerged so quickly.” Underlying attitudes may not actually shift deeply given the change was abrupt and largely unwilling.
Tags: Abrupt, Attitudes, Behaviors, Change, Consumers, Marketers, Post-pandemic, Shift, Underlying, Unwilling
