WARC (March 2)
“Experimentation and new thinking are the driving force for effective marketing in Asia.” WARC recent report finds that “brands across Asia changed and adapted their strategies post-pandemic, showing a spirit of experimentation and new thinking in order to remain relevant to consumer behaviour changes.”
Tags: Adapted, Asia, Brands, Consumer behaviour, Effective marketing, Experimentation, New thinking, Post-pandemic, Strategies, WARC
WARC (April 14)
Marketing spend is set to grow across all 15 major types of media. “Social media sees the largest net budget increase, at +53%, while print and AM/FM radio see the smallest net budget increase, but still at +13%.” Taken as a whole, “WARC Data forecasts global advertising spend to grow by 12.5% this year.”
Tags: Advertising, AM/FM, Budget, Data, Forecasts, Global, Increase, Marketing, Media, Print, Radio, Social media, Spend, WARC
